Marketing and Branding Your Blog

In a dog-eat-dog world where many of your competitors are likely utilizing a blog as part of their online marketing strategies, how do you stack up? Does your company currently have a blog, and if so, how are you ensuring that it stands out from the crowd and draws in your consumers? Whether you’re just starting out in the world of blogging or are in need of ideas to enhance your present content, it is imperative that you understand the importance of marketing and branding your blog. In order to get you well on your way to a successful content writing campaign, here are a few ad agency tips for marketing and branding your blog.

1. Choose a memorable name

Much different from a rose, a blog by any other name may not be as effective. Not only does your blog’s name reflect on your brand, but it is also what sets the tone for your blog and contributes to your ability to be found via search engines. When selecting a name, be mindful that it should be related to your firm or product brand, that it should be short and sweet, and that it should utilize search-friendly terms or keywords to improve your search engine rankings.

2. Pick a tagline

An effective tagline can provide instant insight to your readers with regards to your blog’s personality and content. Your tagline is an integral part of branding your blog and should be based upon the blog’s focus and keywords. A tagline should be to-the-point and memorable (think Toyota’s infamous: “moving forward” campaign).

3. Select a theme

Whether you are creating a blog on your own or are utilizing the help of an ad agency, you should always play a key role in selecting your page’s theme. It is important to keep your blog as clean and clutter-free as possible; that is to say that your readers should be able to read your posts and navigate your page easily and free from distractions. Everything, including the location of your name and tagline arrangement of your blog posts, the accessibility of your archives, your typeface, your logo, and your color scheme play a role in creating an attractive and unique theme that expresses your business’s personality.

Consider visiting a blog that seems “busy” with multiple fonts, clashing colors, and moving graphics vs. reading a post on a blog site with a clean color palette, professional graphics, and a distinctive and easy-to-read font. Which page are you likely to visit again? The point here is that you want your theme to be unique, but not so much so that it drives your consumers away. Stick with two or three colors that are representative of your brand and settle on one typeface. If you utilize a background graphic, be sure that it does not overshadow the foreground or make it difficult for your visitors to read your content.

4. Determine your blogging topics

In order to draw your customers in, you must learn to think like them. As consumers search online for the types of products and services that your company can provide, what topics or keywords might they enter into a search engine? Make a list of all possible queries, and base your blog topics off of these in order to yield higher search engine rankings. Working with an ad agency can also help you to think outside of the box and come up with other engaging topics, as well as the most effective key words and key word density.

Through the proper branding and marketing, you’ll enjoy a successful online advertising campaign.


Show Me the (Blogging) Money!

As Carly Rae Jepsen’s highly infectious Call Me Maybe ditty continues to play in my head, I think about where I’m at, and where I’m going with regards to blogging.  It’s been one and a half years since I started on this journey, and it’s time I contemplated on my blogging goals- if I had any.

Looking back, I was like a fish out of water, struggling to navigate my way through the blogosphere.  With the help of a blogger friend, I started taking baby steps towards creating my own blog.  She helped guide me through the process of buying a domain name and getting a webhosting service.

I thought blogging was only about writing something people would find interesting enough to read.  I couldn’t be more wrong.  I was slightly overwhelmed by all the things I had to learn.  I suddenly experienced a deluge of terms such as page rank, SEO, backlinks, etc.  There were so many aspects to blogging that were alien to a neophyte like me.

Now, I’m faced with the inevitable question:  what are my blogging goals?  How do they fit in with my interests and lifestyle in general?

Initially, I wanted an outlet for my thoughts and feelings.  I knew it was time to ditch my Hello Kitty journal and move on to the more high-tech world of blogging.

Looking to the future, I know that I could somehow make a living out of this blog.  The spirit of entrepreneurship runs in the family, and I believe this will be my contribution.

If I want to make a business out of this, I know I should work harder.  That would mean signing up for directory submission sites in order to put my blog out there.  This method proves to help websites gain higher rankings, and gain quality traffic.  I will also have to learn the ropes of SEO.

Who knows? I just might come up with an e-book or something.

Smells Like Teen Californication

From the title alone, you may have guessed that I’m having another one of those Marty McFly-ish Back to the Future attacks.  Well, yes, you guessed right.  Not only am I having my dose of Nirvana and Red Hot Chili Peppers on this quiet evening, but I’m also feeling a wave of gratitude come over me.   Something that’s reason to be all grateful is the fact that today is my blogging anniversary.

I never thought I’d reach this milestone.  I have this undesirable habit of giving up quite easily at the slightest hint of discomfort, so getting this far in blogging is a huge accomplishment for me.

Thanks are in order here, so let me start off with a big “thank you” to Mye of Mye De Leon Digital Scrapbook Designs (a digiscrapping website you might be interested in) for showing me the ropes in blogging.  More than helping set things up for me, she also designed this blog.  Special thanks also go out to Kaye of  She did the hardcore coding for this blog, so without her, everything will just be one huge, pepperrific mess.  Bloggers Jade and Fedhz each get heartfelt thanks as well, for without them, my paypal account would run on empty.  They keep me afloat with writing assignments and bits of advice on love and life.

Apologies if I don’t have a special giveaway for my blogsversary.  All I have to giveaway are huge thanks and love to all of you who keep reading this blog.  Wet kisses go out to you!

Let me wrap up this Academy Award acceptance speech (yes, this evening gown is killing me!) by saying that my inspirations (wow, I never thought you could pluralize “inspiration”) for this blog are my precocious daughter and Mr. Significant Other.  It is because of them that my life is pepperrific.

Blog Voyeurism

If blog-hopping were as calorie-burning as running around the racetrack, I’d probably be ten pounds lighter with a body that would make Scarlet Johansson green with envy.  Blog-hopping is an activity which I have come to enjoy, as I am taken to different parts of the world with just a click of the mouse.  I can go from Minnesota to Manila in as little as 30 minutes without having to say, “Beam me up, Scotty!”

Visiting other blogs allows me to gain insight into what goes on in people’s lives and how they view the world around them.   Simply put, I find delight in prying into the more personal side of people-with their consent.  “Guided gossip”, if you may.  Seriously, reading others’ blogs never fails to give me a fresh perspective on things.   On cloudy days, I learn to see the silver lining.  I almost feel God uses other bloggers to speak to me.

In this light, I’ve decided to join the BC Bloggers Secret link exchange founded by Paula of Mommy Diary.  Through this, I can connect with other bloggers and feed the blog voyeur in me.   If you happen to be a blog voyeur yourself, you might be interested in joining here.[ad#bc bloggers]

The Dog Ate My Blog Post!

I have to admit that back in the day, I was one of those who avidly subscribed to the age-old excuse “The dog ate my homework!”. It has seen me through my schooldays, so I guess to some degree, it has been quite effective.

Now, for lack of a worthwhile topic to blog about, I have to again use that excuse. There was this massive canine who unabashedly gnawed at my blog post, spraying the entire place with its despicable dog-breath.

Oh, but I do have something to write and leap for joy about! Let me take a moment to thank digi-scrapper extraordinaire Mye of Mye De Leon Designs for the simply beautiful blog design, and to Kaye of WAHMaholic Blog Designs for doing the brain-wracking coding. My blog is now a manifestation of the fusion of talent of two of the best and finest in blog design. I am left grateful, ecstatic for this new design… but still seething with anger at that dog which ate my blog post…

Tonight I Write the Dumbest Lines

Nobody could care less about what I write at this moment.  Ideas on what to write escape me right now.  My brain cells are as dead as dead can be.  I feel the aching urge to just type a hodgepodge of words which have absolutely no coherence with one another whatsoever.

  • I find myself pleasantly amused at my daughter’s penchant for dancing and singing in front of the mirror.  I’m nothing short of amazed at how quickly she learns the lyrics and melody of pop songs.  I wish I could say the same about myself!  I guess, that’s just how kids are nowadays.  She is clearly manifesting a strong desire to make her own MTV. [Read more…]

Versatile Blogger Award

If you could see me now, I am grinning from ear to ear. My cup of gratitude is about to overflow, as I am so wholeheartedly thankful to Mama Mia of Online Confessions of a Stay-at-Home Mom for giving me this Versatile Blogger Award. A recognition such as this is truly flattering, and makes me want to jump 6 feet up in the air.

Here are the rules which come with the award:
1. Thank and link back to the blogger that awarded you the badge.
2. Share 7 things about you.
3. Award 5 or 15 other bloggers.
4. Contact these bloggers to let them know about the award.

Here are 7 things you might want to know about me:

  1. I love tokwa / tofu.
  2. More than tofu and anything else, I love my daughter to bits.
  3. Eighties music makes me smile and dance- and when I dance, everyone else smiles.
  4. I play the guitar, and one day hope to be in a band.
  5. I believe that money can buy you happiness…well, to a certain degree
  6. I sometimes don’t think before I speak. This, of course, gets me into trouble.
  7. I speak softly…but I carry a BBBIIIIGGGG stick!

I want to pass on this award to the bloggers behind the following blogs:

Levy- LEVYousa

My First Blog Award

I would like to first and foremost thank Divine of Divine’s Memoirs for bestowing this award upon me…Ah! Who am I kidding! I just fail miserably at making thank you speeches. Let me just say it the way I feel it… Huge thanks and a dozen wet kisses go out to Divine of Divine’s Memoirs. I’m sincerely flattered that she chose to make me one of the recipients of this fine recognition.

I am new to blogging, and this certainly is extra icing on the cake. To do what I love and be recognized for it is truly something to be all jumpy about. This motivates me to blog harder and learn more things in the process.

Paying it forward, I would like to pass on this lovely blog award to the following awesome blogs:

Brown Pinay
Lovingly Mama
I Love Hues
Fab Momma
1 Twelve St.
From wala to okay

Top 10 signs you’re addicted to blogging

“Might as well face it, you’re addicted to blog…” that’s my modern take on a Robert Palmer classic. (Uh oh, I just gave away my age there!) Blogging has evolved from a mere online journal to a way of life for some. “Eat. Pray. Blog.” has become their mantra. Here are some tell-tale signs that you too have fallen prey to blogging addiction:

1. You wake up in the middle of the night and want to blog. When sudden bursts of inspiration hit you at 2am [Read more…]

Blogging for Fitness

Washboard abs, a toned tummy, firm thighs… these are the images which usually come to mind when we hear the word “fitness”. Fitness is not limited to the physical, though. There is also such a thing as mental and emotional fitness. Blogging helps keep me mentally and emotionally fit.

I started to blog only 3 weeks ago, and I must say, it has so far done me a great deal of good. It has become my soothing balm for the aches and pains of the daily grind…the icy lemonade which refreshes me after a long walk under the sun. It has been a welcome respite from a tedious day in the office. Blogging is my “un-sweaty” alternative to going on a treadmill at the gym. I get just the same kind of high without having to put up with that cheeky gym assistant.

Blogging has enhanced my emotional fitness in the sense that it has boosted my confidence in my ability to write. This renewed confidence has permeated into other aspects of my life as well. I feel I am better able to cope with the challenges of motherhood, and I am more headstrong in overcoming problems at work. Mentally, it gets my mind working, so I feel I’m a good 50 years away from getting rusty. It’s workout for my dendrites.

In the beginning, I felt like I was a fish out of water. I felt uncomfortable and intimidated by the enormous wealth of knowledge that had to be amassed in blogosphere. Terms such as meme tracking and link exchange were all Greek to me. Now, I live and breathe these words like they were particles of oxygen passing through my lungs.

My ultimate goal is to make a living out of blogging. I’d be living out everyone’s dream of earning money while doing what one is passionate about. In order to achieve this goal, of course, I’ll have to keep learning and honing my craft. I should not be content with what I already know, and what I can already do. Specifically for 2011, I hope to continue building my site, attracting (read: luring within the bounds of decency) readers in the process. Baby steps will get me there.

Now, if I could just keep this laptop steady on my belly as I do reverse ab crunches…

This is my entry to the ExtraBLOGanza contest


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