When Mom Does A Retail Conference

Whenever I see or hear anything that closely resembles a dollar sign- or any currency, for that matter- my eyes twinkle and glow as they would if I saw Ryan Gosling in the flesh.  Nothing gets my heart pumping like a good business opportunity.  I can probably blame that on the entrepreneurship blood which flows through my veins, as I come from a family of businessmen- and women.

I got somewhat of an adrenaline rush when I heard about this upcoming event: the 21st NRCE or 21st National Retail Conference (NRCE) and Stores Asia Expo.  This happens to be the largest retail industry event in the Philippines, and is set for on August 9 to 10, 2012 at the world-class SMX Convention Center in Pasay City.

This event merges with the government’s “It’s more fun in the Philippines” campaign, as it invites Tourism Secretary Ramon Jimenez to talk about how the campaign is in synch with the retail industry growth, and how it provides for a more fun shopping experience.

The keynote speaker on the opening day will be none other than Coca-Cola’s top honcho, aka. President and CEO, William Schultz. Coke is undeniably one of the better-loved brands in the Philippines, so its participation hopes to further enhance the “fun” part of the conference.

You’ll find the full program here.

What I’m most looking forward to is the topic “Harnessing the Power of Digital Marketing and Online Commerce for Retail Growth”.   Buying and selling products online is the emerging trend today, as almost everyone is on the internet nowadays.  You reach a wider market if you go for digital marketing.

I’m also keenly interested in Living the Brand: Employees as Brand Ambassadors.  Who can better sell a product than its employees, right?

As for improvements in the retail sector, I’d like to see more consumer protection.  More than attracting new customers, retailers should know how to keep them.  Happy retailers make for happy consumers, and vice versa.

If you want to take part in this, register here.

The 21st NRCE is proudly presented by PLDT Alpha Enterprise, SM Department Store, Hewlett Packard, Robinsons Malls, Araneta Center, Ayala Malls, Meralco, IBM Philippines, DHL Supply Chain Phils., Inc., Festival Supermall, Wilcon Depot, Celine, The Philippine Star, BusinessWorld, ABS CBN, Schutzen, Mobext, Inc., Crossover 105.1., Entrepreneur, Focalcast, Q Creatives, Cylix Technologies, Mediamagnet, Catalyst Media, Infinite Grafix, Travel Club, APL Logistics, Avolution, Live Media, Starmall and Bayantel.

For more information about the 21st NRCE visit http://www.nrceph.com/