Are You Having a Bad (Online) Face Day?

It takes nearly a lifetime to build your reputation online, but it takes only minutes for someone to destroy all of that.  Scary but true.  With the advent of social networking sites, blogs, and other online forums, it has become almost effortless to ruin someone else’s reputation.  With a few clicks of the mouse, you can make lives miserable.

This is where online reputation management comes in.  Sounds like something out of a boring Business 101 class, I know, but it is quite essential in the online world.  In a nutshell, it means controlling or monitoring search engine result pages, and tracking how a client is mentioned in social networking sites and the like.

It’s pretty amazing how sophisticated this is.  Both online and offline techniques work at promoting positive content while pushing down certain links which pertain to the negative.

How does this relate to us mom bloggers, then?  Well, for some of you who may have online businesses such as digiscrapping shops, your reputation is highly important.  How can you sell anything online if people read nasty things about you?  That story about a dark relationship you had way back in high school can prove to be detrimental to how people perceive you online.

Just for kicks, try googling your name or your blog title.  Hopefully there’s nobody out there trying to slander your name all over the place.